Craft & Master was founded by Ivy Cavendish & Melany Carter-Groves.

Ivy had just sold her first startup and was recovering from burnout when she started looking for a craft kit to help her relax and ease her way back into a creative headspace. But there was a problem. Several, actually. Search engines had gone to sh!t, none of the mass market craft kits fit her aesthetic, and the tutorials were like Russian Roulette.

Throughout this process a storm of complaining was raining down on Melany who had gone through a similar process themself. Together they decided to combine their skill sets and tackle the problem by creating a centralised marketplace of the world’s most unique and unexpected curated craft kits.